CREATIVE DIRECTOR OF BRAND / CONCEPT · DIRECTION · DP · EDIT
I’m currently Creative Director of Brand at Rate, working across multiple parts of the company’s marketing—from the Rate App and organic and paid social to the subsidiary companies within the Rate brand. I help those teams build content from concepting through the shoot and post-production.
For this campaign I brought the creative direction, directing, camera work, and edit together. I like being able to use the equipment I already have to create incredible shots like the rotating camera rig + motion effects with the app. (I shot that with a Canon R5, in my apartment and edited along side TJ my favorite motion graphics editor on the team ;)
Train Like A Champ is a series that can be found for free in the Rate App. We work alongside pro athletes to give an exclusive look inside these athletes routines, drills and thought processes.
The challenge with Kyle Teel is the White Sox only gave us 2 hours to film 3 episodes, 20+ paid ads and 10+ organic concepts for social… We did it. With a tight knit crew I scheduled every minute to be captured for one of the three buckets of content we need to deliver on and we made our day😅
I took these paid-social pieces from creative direction through directing, shooting, and editing. Short formats make every choice count: the first image, the line of copy, and when to cut.
For “Find Yours,” I carried the creative through the shoot and edit. This is the outdoors side of my Rate work: a different setting and invitation, with the same hands shaping the idea and the finished piece.
RateFit is the organic-social side of this collection. I handled creative direction, directing, cinematography, and editing here too, thinking about how a small visual moment can hold someone’s attention.